Current:Home > NewsRekubit Exchange:Adidas finally has a plan for its stockpile of Yeezy shoes -Aspire Financial Strategies
Rekubit Exchange:Adidas finally has a plan for its stockpile of Yeezy shoes
Johnathan Walker View
Date:2025-04-09 07:09:21
Adidas plans to sell its stock of unsold Yeezy shoes and Rekubit Exchangewill donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (2539)
Related
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Meghan Trainor talks touring with kids, her love of T-Pain and learning self-acceptance
- Michael Andretti hands over control of race team to business partner. Formula 1 plans in limbo
- Dakota Johnson's Underwear Story Involving Barack Obama Will Turn You Fifty Shades of Red
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Large police presence at funeral for Massachusetts recruit who died during training exercise
- The Best Early Prime Day Fashion Deals Right Now: $7.99 Tops, $11 Sweaters, $9 Rompers & More
- What Caitlin Clark learned from first WNBA season and how she's thinking about 2025
- In ‘Nickel Boys,’ striving for a new way to see
- Where Trump and Harris stand on immigration and border security
Ranking
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Chappell Roan drops out of All Things Go music festival: ‘Things have gotten overwhelming’
- Massachusetts governor says a hospital was seized through eminent domain to keep it open
- Stephen Amell was focused on 'NCIS' spinoff when he landed 'Suits' gig
- Nevada attorney general revives 2020 fake electors case
- Indicted New York City mayor adopts familiar defense: He was targeted for his politics
- The Chilling True Story Behind Into the Fire: Murder, Buried Secrets and a Mother's Hunch
- Georgia-Alabama just means less? With playoff expansion, college football faces new outlook
Recommendation
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
Sean Diddy Combs Accused of Rape and Impregnating a Woman in New Lawsuit
What time is Alycia Baumgardner vs. Delfine Persoon fight? Walk-in time for main event
Billie Jean King nets another legacy honor: the Congressional Gold Medal
Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
AI Is Everywhere Now—and It’s Sucking Up a Lot of Water
Indicted New York City mayor adopts familiar defense: He was targeted for his politics
Kendra Wilkinson Shares Rare Update on Her Kids Hank and Alijah